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A design finding becomes more actionable when it is connected to measurable business impact. This four-step method helps designers move from identifying a design problem to quantifying its behavioural, business, and financial implications—making design recommendations easier to prioritise, fund, and measure.
This story introduces navigation as more than just a menu or UI component. Using an airport as a familiar example, it explains how good navigation helps users understand where they are, where they can go, and how to get there. It explores navigation as a connected system shaped by users, content, tasks, and context, setting the foundation for understanding different navigation patterns across desktop and mobile products.
In real life, care does not work in isolation. When someone is unwell, many factors influence their experience, starting with the patient and extending to their family members, caregivers, doctors and nurses, pharmacies, hospitals, policies, digital systems, social support, financial situation and even where they live.
Most designers join their first scale-up role with genuine excitement. It feels like a great opportunity. This blog speaks to the quiet, often unspoken challenges designers face at this stage of a company’s growth.
I see personas less as static templates and more as living, evolving, breathing stories.